All of life is defined by movement. This is especially true for Eden McCallister, a teacher whose passion for progress inspires her to lead a more sustainable lifestyle. In her BMW i3, she can uphold her commitment to tomorrow while living life to the fullest today.
The Free Spirit, Los Angeles
BMW i3 Owner
Eden explores the cultural offerings of LA in her BMW i3 – an irreplaceable extension of her everyday life.
“I love the i3. It’s a whole different level of freedom. When I’m in my car, nothing can catch me, nothing can touch me.”
Conservation without compromise.
For Eden, the BMW i3 makes conscious consumption more rewarding than ever. She's free to follow her inspiration without making a big environmental impact – in a vehicle that's fun to drive.
As a lifelong dancer, Eden channels her energy into expressive, artistic routines.
Exploring the birthplace of modern design in the BMW i3.
Eden explores her artistic passions in a day trip to the Eames Foundation. The iconic home of famed designers Charles and Ray Eames is a National Historic Landmark – and an inspirational destination for designers across disciplines from art to automobiles.
The BMW i3 seems an appropriate choice for visiting such an iconic place in design history – and Eden can easily make the trip there and back without having to recharge.
“Driving the i3 makes me feel like I am a responsible human being… I believe it’s the right thing to do, and it’s the wave of the future.”
Why the BMW i3 is right for Eden.
“The i3 is the perfect car for me. It is luxury, it is classy, and it is responsible… It’s the wave of the future. I just feel so cool driving the i3, I really do.”
Whether she's visiting museums, dance studios, or just pursuing her own passions, the BMW i3 fits Eden's inspired and sustainable lifestyle perfectly.