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Special BMW Incentive offer is valid at any authorized BMW Center in the United States. Cash incentives are not applicable for vehicles leased/financed through BMW Financial Services. Customer must take retail delivery Jan 4, 2022 - January 3, 2023. Incentive offer is subject to location and to change without prior notice. BMW of North America, LLC requires presentation of a photo ID, your BMW Manufacturer Certificate with a unique Customer ID, and Offer Code. One incentive per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible military member must be the purchaser. See your authorized BMW Center for complete program details.
BMW STANDS WITH YOU
THE BMW MILITARY INCENTIVE
We offer $500-$2,000 toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members. Confirm your status through ID.me to take advantage of your offer.
VERIFY TO UNLOCK OFFERS
TAKE ADVANTAGE OF YOUR OFFER
Thank you for verifying with ID.me. Please choose your vehicle of interest and complete the lead form to unlock your exclusive incentive.
EXCLUSIVE MILITARY OFFERS
Whether you’re shopping for a family vehicle or a personal sports car, your perfect BMW is waiting for you. Explore a full listing of offers available for each series.
The BMW Military Incentive is a special offer tailored for service members stationed in the United States and overseas. Eligible military personnel and their families may qualify for incentives on new leased or purchased BMW vehicles.
Can I combine a military discount with other offers?
The BMW Military Incentive can be combined with most other offers, sales programs, or campaigns to maximize your savings. It may not be used with the BMW Corporate Sales Program. For more details, please contact your local BMW Center.
What vehicles are covered by the BMW Military Incentive?
A wide range of BMW models including high-performance models and Sports Activity Vehicles® are eligible for the BMW Military Incentive. However, some models are excluded from these offers. Check with your local BMW Center for further details.
Are BMW all-electric vehicles eligible for military discounts?
The BMW i4, BMW iX, and BMW i7 are not currently eligible for the BMW Military Incentive. Your local BMW Center will have the most up-to-date information on which series are eligible.
Is the BMW Military Incentive available overseas?
Yes. If you're stationed abroad, you might be eligible for significant savings, extended warranties, and VAT-free purchasing for the vehicle you drive during your tour.
You can also rest assured that any vehicle purchased overseas complies with U.S. import regulations and road laws – so you can bring your BMW back when you rotate home.
What special rates are available for military members?
Find more information about current available offers on our main page and contact your local BMW dealer for the latest rates.
Authentication and Eligibility Requirements
Do I qualify for the BMW Military Incentive?
The BMW Military Incentive is available to active duty, retired, reserve, veteran military personnel, or USAA member and their immediate families in the United States. To confirm your status, use the simple online ID.me verification tool.
What happens if my status is still waiting to be verified?
Can family members qualify for the BMW Military Incentive?
Yes, immediate family members can also take advantage of this offer. In order to be eligible, each family member must verify their status using ID.me.
What is ID.me?
ID.me is our trusted partner in helping to keep your personal information safe. They specialize in digital identity protection and make it easy for you to prove your identity, so you can securely access advanced online services.
It is one of only 4 Single Sign-On providers that meet the U.S. government’s most rigorous requirements for online identity proofing and authentication. With bank-grade encryption, ID.me provides the strongest identity verification system available to prevent fraud and identity theft.
Additionally, ID.me is a Veteran-owned, digital identity platform. Hundreds of well-known private-sector companies (like Verizon, Dell, and Ford) and other government agencies and nonprofits (like the U.S. Chamber of Commerce’s Hiring Our Heroes initiative) have also chosen ID.me to help keep their customers’ personal information safe.
How does ID.me work?
Verify your military status to secure your exclusive discounts through a quick, simple process. It takes just a few minutes and is available for the following segments:
Immediate Military Family Members
Once you are verified and submit a lead, you'll receive a confirmation email with a unique customer ID and offer code.