Stories about our community.
Community
The value of mentorship.
BMW and Big Brothers Big Sisters pave the way for young people in the community.
Customers
Barry Roth & A&L BMW.
Devotion to service and a passion for driving help forge a 40-year relationship.
BMW Group community by the numbers.
600 dealerships
Across the U.S.
70,000 employees
Across the U.S.
$200 million
Invested through the BMW Scholars Program over the next 5 years
Disaster relief.
Each year, BMW supports the Red Cross by donating $5 for every first aid kit sold, ensuring a minimum annual contribution of $150,000. We also provide additional support that helps them provide shelter, supplies, and relief services to vulnerable communities, such as those affected by the 2025 California wildfires and Hurricane Helene in 2024. This long‑standing relationship with the American Red Cross reflects a shared commitment to protecting lives, strengthening communities, and responding with purpose when it matters most.
A promising road ahead.
We have several programs and partnerships that help create opportunities for students and veterans to build careers in the automotive industry, from research and development to manufacturing and sales.
BMW Scholars.
Through the BMW Scholars Program, students in manufacturing related degrees can get their foot in the door at BMW by attending class full-time at Tri-County Technical College while working part-time hours at BMW Manufacturing Co., LLC. Since the program began in 2018, every one of the 218 graduates has been offered a job.
BMW STEP.
A specialized, hands-on technician training program designed to prepare automotive technicians for careers at authorized BMW or MINI dealerships. Since 2019 BMW Group has invested over $56 million to expand technician training programs in the US.
MSTEP.
Our military training programs at Fort Bragg and Marine Corps Base Camp Pendleton work to help those who have served our country transition back into civilian life as automotive technicians.
College partnerships.
We invest in and partner with a number of colleges across the country, including Clemson, Georgetown, UC Davis, and MIT. Through these investments, students are not only able to learn more about automotive design and engineering, but contribute their research and efforts back into the industry in order to further improve the vehicles of the future.
BMW on the green.
BMW has been a prominent partner in the world of golf for decades. Since 2007, the company has served as the title sponsor of the BMW Championship, the penultimate event of the PGA TOUR’s playoffs for the FedEx Cup. All proceeds from the BMW Championship benefit the Evans Scholars Foundation, which provides full college scholarships to young caddies. To date, the BMW Championship has helped raise over $60 million and send more than 4,000 students to college.
How we make a difference.
