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                                  BMW M

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                                            BMW GENIUS

                                            Make a BMW product expert your new co-pilot.

                                            Enjoy everything your BMW has to offer. With the BMW Genius program, you have a team of experts ready with product information or helpful answers at every step of the way.
                                            Product specialist at BMW Center helping a BMW driver on a tablet

                                            In-person guidance.

                                            At many BMW Centers, you'll find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW – before, during, and after your purchase.
                                            Interior shot BMW team member helping BMW drivers with the features in cockpit

                                            Expert advice with BMW Encore™.

                                            Your new BMW is filled with amazing features and functions. After you have had the opportunity to get to know your new vehicle, we encourage you to reach out to your local BMW Center to set up your complimentary BMW Encore™ session where you can have all your questions answered.
                                            Interior shot BMW team member helping BMW drivers with the features in cockpit
                                            BMW Genius answering product-related questions on the phone

                                            The BMW Genius Hotline.

                                            Advice is only a call away. The BMW Genius team is ready to answer all your product-related questions. Learn about features and updates, your vehicle specifications, and more – even while you're on the road.

                                            Contact a BMW Genius today.

                                            • Call the BMW Genius Hotline – 1.844.4GENIUS (443-6487)
                                            • Available Monday through Thursday 9:00am-9:00pm (EST), Friday 9:00am-6:00pm (EST)
                                            • If you would prefer to send us an email, please contact bmwgenius@bmwusa.com