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A group of BMW motorcycle drivers smiling and parked on the side of the road

CUSTOMERS.

Our customers are some of the most enthusiastic brand loyalists anywhere in the world, which is why we are dedicated to exceeding their expectations. From designing our products to fit a variety of lifestyles to delivering top-tier service, everything we do is with the customer—and their driving experience—in mind.

Stories about our customers.

A selfie photo of Bill Curry, his brothers, and his mother inside his car

Customers

Ol’ Betsy and Bill Curry.

One man. One 7 Series. And over 400,000 miles traveled.

The exterior of the A&L BMW dealership

Customers

Barry Roth & A&L BMW.

Devotion to service and a passion for driving help forge a 40-year relationship.

The freedom to drive your way.

Every driver on the road is bound to have different tastes, preferences, and priorities. With this in mind, we've worked to create a full lineup of vehicles to answer a wide variety of needs.

A 3D rendering of a combustion engine

Combustion engine.

Our highly efficient internal combustion engine vehicles continue to deliver the power and performance the BMW Group is known for.

A charging cable plugged into a BMW vehicle

Plug-in hybrid.

Versatile and convenient, plug-in hybrid electric vehicles (PHEVs) deliver the best of both worlds.

A BMW iX and BMW i4 parked and charging in a parking area next to a large body of water

All-electric.

We’re leading the new era of battery electric vehicles (BEVs) with longer ranges, faster charging times and a vast charging network across North America.

A close up of the BMW i Hydrogen fuel cell

Fuel-cell electric.

Fuel-cell electric vehicles (FCEVs) use hydrogen gas as a fuel source, producing zero tailpipe emissions. These vehicles are still in development but represent a promising future of electric mobility.

A collage consisting of 2 BMW motorcycle drivers, a MINI parked on the street with two people in the foreground, a woman crossing railroad tracks with a BMW in the background, and a sunlit silhouette of a man getting out of a vehicle.

Keeping our customers charged up.

The BMW ChargingNetwork is one of the largest public charging networks in North America with over 180,000 charging stations across several providers. This vast network, seamlessly integrated into the My BMW App, ensures every driver can plan accordingly and drive confidently. BMW Group, along with seven other automakers, are also investors in IONNA, a charging network that features premium amenities including Rechargery Markets, cafes, and driver's lounges.

A BMW i4, i5, and iX parked at an IONNA charging station

An easy road to ownership.

To date, BMW Financial Services has supported over 1 million customers in the US. Simple, convenient financing solutions help customers streamline their ownership journey, while maintaining a strong relationship with us.

A woman receives keys from a representative at a MINI dealership
A woman in the passenger seat looks out the window and smiles as a man is driving in the background

How we make a difference.