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BMW M CONCEPT NEUE KLASSE.

Design meets performance.

Concept vehicle shown. Not available for purchase.

The new BMW M design language.

The BMW M Concept Neue Klasse debuts the new design language for high-performance vehicles—an uncompromising preview of the next generation of electric BMW M models. Every design measure follows a clear principle: form follows from function, making dynamism, precision, and control instantly tangible.

BMW M Concept Neue Klasse exterior design sketch as digital vehicle rendering.

More than aesthetics.

"With the new design language for BMW M automobiles, we are presenting the most expressive interpretation of Neue Klasse design. Genuine aerodynamics and functional design that is more than aesthetics—it is the soul of the vehicle, making performance palpable even at a standstill."

Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse & BMW M.

Design that makes performance visible.

The bold exterior translates the new BMW M design language into a distinctive M DNA. Clear surfaces and functional motorsport elements define the presence—reduced, focused, and uncompromisingly geared to performance.

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BMW M Concept Neue Klasse front with sharknose and yellow lights.

Iconic front.

The front reinterprets the BMW shark nose, giving the vehicle a focused presence. The trimaran bumper, motorsport-inspired front splitter, and striking M Yellow Lights define its unmistakable look. The V-shaped air outlet on the hood supports cooling for the fully electric drivetrain.

An interior for maximum control.

The interior of the BMW M Concept Neue Klasse is consistently driver focused. Reduced design, clear functions and premium materials create a sense of focus—putting performance and control front and center.

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Technology as a driving force.

Beyond design and space, the concept car illustrates key technological approaches for the next generation. Intelligent control, new drivetrain concepts, and connected systems show how driving dynamics, control, and efficiency will continue to evolve.

Intelligent control at the core.

The new BMW M eDrive is based on BMW Gen6 Neue Klasse technology and was developed specifically for fully electric high-performance applications. Two drive units on the front and rear axles, four electric motors, and the central control software M Dynamic Performance Control work together in the high-performance computer Heart of Joy—enabling integrated, wheel-individual control of the drivetrain and braking system.

BMW M Concept Neue Klasse compared to first BMW M3 design evolution.

In the tradition of BMW M.

For decades, BMW M has stood for a design philosophy in which function and form are inseparably linked. The BMW M3 of the E30 generation is considered an early symbol of this approach. The BMW M Concept Neue Klasse picks up this principle and reinterprets it for a new generation.

Design process insights.

Frequently asked questions about the BMW M Concept Neue Klasse.