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    BMW Individual

    Start Personalizing

    BMW INDIVIDUAL

    Express yourself to the fullest.

    BMW INDIVIDUAL:

    Express yourself to the fullest.

    • Special Order Paint
    • How to Order
    • Limited Editions
    • FAQs

    COLOR OUTSIDE THE LINES

    Anything is possible in the world of BMW Individual. From exclusive paint colors to the finest materials and intricately personalized details, BMW Individual lets you design your personal vision.
    Lineup of BMWs in bright Uni paint finishes

    SPECIAL ORDER PAINT

    LIMITLESS EXPRESSION

    BMW Individual offers you immense worlds of color and unique paint finishes – so you can create your dream design.
    CHOOSE YOUR DREAM COLOR AND FINISH
    Once you've selected your ideal paint color and finish, you're ready to place your order for your customized BMW. Availability, pricing, and timing will be finalized by your preferred BMW Center at the time of your order.

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        Exterior paint colors and finishes may differ from online representation. Additional options may be available. See dealer for details.

        Contact Dealer
        A man leaning against a BMW M5 in Imola Red
        Imola Red on the BMW M5 Competition Sedan

        Over a century of embracing individuality.

        Celebrate originality, break convention, and seek perfection in your luxury performance vehicle. BMW Individual places a century of heritage in your hands – so you can transform your inspiration into reality.

        Explore the nuances of color.

        We know that no two greens are the same. BMW Individual offers a stunning range of over 165 unique paint colors – showing vast variations within the same shade. Dive into your imagination and we’ll find a way to honor it.
        Detail of vibrant green leaves
        Front detail of BMW M4 in Java Green Metallic, showcasing the BMW 50 Years Emblem
        Java Green Metallic on the BMW M4 Competition Coupe
        Detail of green feathers
        Get all of your BMW Individual questions answered in the FAQ section, including the Special Order process for your exterior paint color of choice.
        See FAQs
        Front detail of BMW M4 Coupe in Fashion Grey
        Fashion Grey on the BMW M4 Competition Coupe
        Rear detail of BMW M8 Cabrio in Daytona Violet
        Daytona Violet Metallic on the BMW M8 Competition Convertible

        Choose the perfect finish.

        Frozen paint finishes are matte and emphasize your BMW’s athletic design, giving it an ultra-modern look. Metallic finishes show off the distinctive contours of your BMW – creating unique, shimmering effects through the interplay of light. Non-metallic paints show a bold elegance in their simplicity.
        Discover Iconic Colors of BMW M
        Front detail of the BMW Roundel on the BMW M4 in Frozen Black
        Frozen Black Metallic on the BMW M3 Competition Sedan
        Lineup of BMWs in bold paint finishes

        HOW TO ORDER

        BRING YOUR VISION TO LIFE

        Reward yourself with your bespoke BMW. Start the conversation with your local BMW Center today and get ready to transform your vision into reality.

        STEP 1

        Choose your BMW

        Explore our lineup of innovative vehicles and choose the BMW you want to personalize through BMW Individual.

        STEP 2

        Create your special order

        Visit your local BMW Center to review exterior colors, interior options, and customization to place your special order. 

        STEP 3

        Get ready for delivery day

        The day has finally arrived. Go to your dealership to finalize the process and drive away in the BMW of your dreams.
        BMW Individual Special Order paints are not available on all models. Please see a Client Advisor at your preferred BMW Center for further details on availability.
        Start Personalizing

        REACH THE HEIGHTS OF EXCLUSIVITY

        Explore high-performance vehicles from BMW M, a canvas of sporty individuality. Then learn all about BMW Limited Edition, rare gems in motion.
        M4 Competition Coupe in Sao Paolo Yellow

        Dive into the world of BMW M.

        Explore M Models
        The BMW M4 Kith driving down an open road

        The inspired design of BMW Limited Edition.

        Discover Limited Editions

        FAQs

        COMMON QUESTIONS ABOUT BMW INDIVIDUAL


        What is BMW Individual?

        BMW Individual is a unique division of BMW M that focuses on creating special and bespoke BMW vehicles. Not limited to just BMW M models, BMW Individual offers unique paint finishes on almost any new BMW. Several of the most popular colors are available in Series production through your Client Advisor. Additional unique colors are available through the Special Order process at your local BMW Center, taking exclusivity in design into a completely new dimension.

        How many different BMW paint colors can I choose from?

        Through our Special Order process, you have a choice of over 165 custom exterior paint colors from BMW Individual. Paint color and finish availability varies by model, and new colors and models are being added every year. Additionally, every paint must meet the most rigorous standards of quality control to ensure that they satisfy our expectations – and especially yours.

        What are the different BMW Individual paint finishes?

        BMW Individual paints are available in four finishes, ranging from playful non-metallics and classic metallics to shimmering pearl effects and sophisticated BMW Frozen paints.

        The bold and bright non-metallic paints are strong in their application and elegant in their simplicity, portraying confidence and excitement at first glance. Metallic finishes have a special shine or gloss. They contain very small flakes of aluminum that refract light, and in some cases these flakes are colored, so the finish contains exceptionally deep tints of complimentary hues within a base color. Pearl Effect tones use small flakes of mica, a synthetic material that resembles the sheen of a natural pearl. These refract light evenly and act like a prism, so that the color of the paint appears to change from different angles. BMW Frozen paints have a matte finish, which is very low-gloss and non-reflective in its aesthetic, highlighting the sculptural character of your BMW. Frozen paint uses silicates in a clear-coat finish as a matting agent to achieve a velvety-matte surface effect – they are highly unique and are therefore produced in limited quantities.

        Within each of these finishes, there are even more unique treatments that require multiple coats or extended cure times, depending on the specific ingredients and features of each special color. Of particular note is Imola Red, a passionate triple-coat non-metallic paint that lays thick over the stunning contours of your BMW and ranks very highly among BMW’s historical shades.


        When will my customized BMW be ready?

        When you place your vehicle order with your preferred BMW Center, your Client Advisor can add a Special Order request. After a feasibility and compliance check, your order can be confirmed with BMW Individual in the next available production run. For your customized BMW, you can expect approximately 8-12 weeks of total lead time, which allows BMW Individual to make all the preparations for the production of your special vehicle.

        What is the pricing for BMW Individual?

        Special order exterior paints can be added at an additional premium cost. For the most up to date pricing information, please reach out to your preferred BMW Center and inquire with your Client Advisor about the BMW Special Order process. Pricing is finalized at the time of vehicle order approval and confirmation.

        An iconic color for every decade of BMW.

        With the arrival of the 50th anniversary of BMW M, we’re celebrating our high-performance legacy – by highlighting iconic and historically significant BMW M exterior paint options on selected models. We’ve featured Imola Red, Dakar Yellow, British Racing Green, Daytona Violet, and Sepang Bronze Metallic. Dive deep into the world of groundbreaking BMW M colors and the inspiration behind them.
        Detail of different angles of a BMW in Imola Red

        IMOLA RED

        The red that makes your heart race.

        An instant eye-catcher that evokes imagery of fearless formula racetrack drivers, Imola Red radiates pure charisma and performance. A true red that still possesses depth and sophistication, Imola Red debuted on the classic 2001 BMW M3.
        Detail of different angles of a BMW in Dakar Yellow II

        DAKAR YELLOW II

        As brilliant as the West African sun.

        This warm and modern classic has never failed to rally an enthusiastic crowd, since making its debut on the 1995 BMW M3.

        BRITISH RACING GREEN

        A gloriously British green.

        Subtle and alluring, this non-metallic green evokes the legendary racetrack drivers, traditional manufacturers, and emotional motorsport of Great Britain.
        Detail of different angles of a BMW in British Racing Green
        Detail of different angles of a BMW in Daytona Violet

        DAYTONA VIOLET METALLIC

        A violet as legendary as it gets.

        A thrilling and vibrant hue introduced on the 1991 BMW M5, this racy color has only been offered on a very small number of BMW M vehicles over the years.

        SEPANG BRONZE METALLIC

        A standout Malaysian metallic.

        Added to the BMW Individual color lineup in 2004, Sepang Bronze Metallic was showcased for the first time on the BMW M5. This striking bronze evokes the rich and glorious views of Malaysian racetrack performance.
        Detail of different angles of a BMW in Sepang Bronze
        Return to BMW Individual
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