The BMW Individual Collection:
An expression of personality.

Custom colors. Exclusive materials. Personalized details. Anything is possible in the world of BMW Individual. A virtually limitless range of options, from one-of-a-kind paint finishes to bespoke interior materials, lets you create a custom vehicle that’s as unique as you. Or grab attention with an exclusive Limited Edition BMW. The choice is all yours.

Explore some of the finest vehicles ever made – and start designing your own.

Exclusive Colors

Show the world your true colors. From Moonstone Metallic to Azurite Black Metallic, BMW Individual offers you a world of exclusive exterior paint finishes. Choose your favorite custom color or create your own unique paint finish – every character is encouraged to find its own personal expression.

A Shimmering Range

Infinite color nuances define and differentiate BMW Individual paint finishes. The impressive options include a ready-made range of eleven beautiful tones, from red-flecked Ruby Black Metallic to color-shifting Tanzanite Blue Metallic. Every color is the perfect complement to an expression of individuality.

Matte or Metallic

The right paint finish can boldly emphasize a powerful design, or radiate a special brilliance. Matte finishes add striking definition to the boldly sculpted surfaces of a BMW, while the inimitable sheen of a Metallic paint refracts natural light into a lasting impression.

A Broad Palette

The full spectrum of BMW Individual paint finishes can even encompass custom colors, offering new possibilities limited only by the imagination. Create your own inspiring paint finish – and then coordinate colors with the exterior elements of your BMW for a harmonious blend or conscious contrast.

Individual Interiors

Bring your vision to life. The freedom of BMW Individual lets you customize the interior you’ve always wanted. Full Merino Leather, smooth Alcantara, fine-grain woods, even silk and precious stones: BMW Individual implements your every wish.

“BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.”

Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

Fine Touches

Intricate, delicate inlays. Dazzling, embedded diamonds. The finest wood. BMW Individual interior trims are made from the world’s most precious materials and provide an artist’s decorative touch. Choose a material with special personal significance – or one that will take your passengers’ breath away.

Unmistakable

Take on a reimagined role as the designer of your own vehicle – down to the finest details. Immaculate Merino leather in a range of solid colors or strikingly composed bicolor combinations provides the backdrop for your expressive personality; adding contrast stitching or personalized signets and monograms take your BMW Individual to the heights of exclusivity.

BMW LIMITED EDITION VEHICLES

This is where a vision becomes
reality. BMW Limited Edition vehicles are rare gems in an exclusive collection.

EXPLORE

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The BMW Individual Collection: An expression of personality.