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BMW INDIVIDUAL

Express yourself to the fullest.

BMW INDIVIDUAL:

COLOR OUTSIDE THE LINES

Anything is possible in the world of BMW Individual. From exclusive paint colors to the finest materials and intricately personalized details, BMW Individual lets you design your personal vision.

Lineup of BMWs in bright Uni paint finishes

SPECIAL ORDER PAINT

LIMITLESS EXPRESSION

BMW Individual offers you immense worlds of color and unique paint finishes – so you can create your dream design.

CHOOSE YOUR DREAM COLOR AND FINISH

Once you've selected your ideal paint color and finish, you're ready to place your order for your customized BMW. Availability, pricing, and timing will be finalized by your preferred BMW Center at the time of your order.

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Exterior paint colors and finishes may differ from online representation. Additional options may be available. See dealer for details.

Contact Dealer

A man leaning against a BMW M5 in Imola Red

Imola Red on the BMW M5 Competition Sedan

Over a century of embracing individuality.

Celebrate originality, break convention, and seek perfection in your luxury performance vehicle. BMW Individual places a century of heritage in your hands – so you can transform your inspiration into reality.

Explore the nuances of color.

We know that no two greens are the same. BMW Individual offers a stunning range of over 165 unique paint colors – showing vast variations within the same shade. Dive into your imagination and we’ll find a way to honor it.

Front detail of BMW M4 in Java Green Metallic, showcasing the BMW 50 Years Emblem

Java Green Metallic on the BMW M4 Competition Coupe

Get all of your BMW Individual questions answered in the FAQ section, including the Special Order process for your exterior paint color of choice.

See FAQs

Front detail of BMW M4 Coupe in Fashion Grey

Fashion Grey on the BMW M4 Competition Coupe

Rear detail of BMW M8 Cabrio in Daytona Violet

Daytona Violet Metallic on the BMW M8 Competition Convertible

Choose the perfect finish.

Frozen paint finishes are matte and emphasize your BMW’s athletic design, giving it an ultra-modern look. Metallic finishes show off the distinctive contours of your BMW – creating unique, shimmering effects through the interplay of light. Non-metallic paints show a bold elegance in their simplicity.

Discover Iconic Colors of BMW M

Front detail of the BMW Roundel on the BMW M4 in Frozen Black

Frozen Black Metallic on the BMW M3 Competition Sedan

HOW TO ORDER

BRING YOUR VISION TO LIFE

Reward yourself with your bespoke BMW. Start the conversation with your local BMW Center today and get ready to transform your vision into reality.

STEP 1

Choose your BMW

Explore our lineup of innovative vehicles and choose the BMW you want to personalize through BMW Individual.

STEP 2

Create your special order

Visit your local BMW Center to review exterior colors, interior options, and customization to place your special order.

STEP 3

Get ready for delivery day

The day has finally arrived. Go to your dealership to finalize the process and drive away in the BMW of your dreams.

BMW Individual Special Order paints are not available on all models. Please see a Client Advisor at your preferred BMW Center for further details on availability.

Start Personalizing

REACH THE HEIGHTS OF EXCLUSIVITY

Explore high-performance vehicles from BMW M, a canvas of sporty individuality. Then learn all about BMW Limited Edition, rare gems in motion.

M4 Competition Coupe in Sao Paolo Yellow

Dive into the world of BMW M.

Explore M Models

The BMW M4 Kith driving down an open road

The inspired design of BMW Limited Edition.

Discover Limited Editions

FAQs

COMMON QUESTIONS ABOUT BMW INDIVIDUAL

What is BMW Individual?

BMW Individual is a unique division of BMW M that focuses on creating special and bespoke BMW vehicles. Not limited to just BMW M models, BMW Individual offers unique paint finishes on almost any new BMW. Several of the most popular colors are available in Series production through your Client Advisor. Additional unique colors are available through the Special Order process at your local BMW Center, taking exclusivity in design into a completely new dimension.

How many different BMW paint colors can I choose from?

Through our Special Order process, you have a choice of over 165 custom exterior paint colors from BMW Individual. Paint color and finish availability varies by model, and new colors and models are being added every year. Additionally, every paint must meet the most rigorous standards of quality control to ensure that they satisfy our expectations – and especially yours.

What are the different BMW Individual paint finishes?

BMW Individual paints are available in four finishes, ranging from playful non-metallics and classic metallics to shimmering pearl effects and sophisticated BMW Frozen paints.

The bold and bright non-metallic paints are strong in their application and elegant in their simplicity, portraying confidence and excitement at first glance. Metallic finishes have a special shine or gloss. They contain very small flakes of aluminum that refract light, and in some cases these flakes are colored, so the finish contains exceptionally deep tints of complimentary hues within a base color. Pearl Effect tones use small flakes of mica, a synthetic material that resembles the sheen of a natural pearl. These refract light evenly and act like a prism, so that the color of the paint appears to change from different angles. BMW Frozen paints have a matte finish, which is very low-gloss and non-reflective in its aesthetic, highlighting the sculptural character of your BMW. Frozen paint uses silicates in a clear-coat finish as a matting agent to achieve a velvety-matte surface effect – they are highly unique and are therefore produced in limited quantities.

Within each of these finishes, there are even more unique treatments that require multiple coats or extended cure times, depending on the specific ingredients and features of each special color. Of particular note is Imola Red, a passionate triple-coat non-metallic paint that lays thick over the stunning contours of your BMW and ranks very highly among BMW’s historical shades.

When will my customized BMW be ready?

When you place your vehicle order with your preferred BMW Center, your Client Advisor can add a Special Order request. After a feasibility and compliance check, your order can be confirmed with BMW Individual in the next available production run. For your customized BMW, you can expect approximately 8-12 weeks of total lead time, which allows BMW Individual to make all the preparations for the production of your special vehicle.

What is the pricing for BMW Individual?

Special order exterior paints can be added at an additional premium cost. For the most up to date pricing information, please reach out to your preferred BMW Center and inquire with your Client Advisor about the BMW Special Order process. Pricing is finalized at the time of vehicle order approval and confirmation.

The Ultimate Driving Machine®

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BMW Individual

BMW INDIVIDUAL

Express yourself to the fullest.

BMW INDIVIDUAL:

Express yourself to the fullest.

COLOR OUTSIDE THE LINES

SPECIAL ORDER PAINT

LIMITLESS EXPRESSION

Over a century of embracing individuality.

Explore the nuances of color.

Choose the perfect finish.

HOW TO ORDER

BRING YOUR VISION TO LIFE

STEP 1

STEP 2

STEP 3

REACH THE HEIGHTS OF EXCLUSIVITY

Dive into the world of BMW M.

The inspired design of BMW Limited Edition.

FAQs

COMMON QUESTIONS ABOUT BMW INDIVIDUAL

An iconic color for every decade of BMW.

IMOLA RED

DAKAR YELLOW II

BRITISH RACING GREEN

DAYTONA VIOLET METALLIC

SEPANG BRONZE METALLIC

The Ultimate Driving Machine^®