BMW Individual is a unique division of BMW M that focuses on creating special and bespoke BMW vehicles. Not limited to just BMW M models, BMW Individual offers unique paint finishes on almost any new BMW. Several of the most popular colors are available in Series production through your Client Advisor. Additional unique colors are available through the Special Order process at your local BMW Center, taking exclusivity in design into a completely new dimension.

Through our Special Order process, you have a choice of over 165 custom exterior paint colors from BMW Individual. Paint color and finish availability varies by model, and new colors and models are being added every year. Additionally, every paint must meet the most rigorous standards of quality control to ensure that they satisfy our expectations – and especially yours.

BMW Individual paints are available in four finishes, ranging from playful non-metallics and classic metallics to shimmering pearl effects and sophisticated BMW Frozen paints.

The bold and bright non-metallic paints are strong in their application and elegant in their simplicity, portraying confidence and excitement at first glance. Metallic finishes have a special shine or gloss. They contain very small flakes of aluminum that refract light, and in some cases these flakes are colored, so the finish contains exceptionally deep tints of complimentary hues within a base color. Pearl Effect tones use small flakes of mica, a synthetic material that resembles the sheen of a natural pearl. These refract light evenly and act like a prism, so that the color of the paint appears to change from different angles. BMW Frozen paints have a matte finish, which is very low-gloss and non-reflective in its aesthetic, highlighting the sculptural character of your BMW. Frozen paint uses silicates in a clear-coat finish as a matting agent to achieve a velvety-matte surface effect – they are highly unique and are therefore produced in limited quantities.

Within each of these finishes, there are even more unique treatments that require multiple coats or extended cure times, depending on the specific ingredients and features of each special color. Of particular note is Imola Red, a passionate triple-coat non-metallic paint that lays thick over the stunning contours of your BMW and ranks very highly among BMW’s historical shades.

Special order exterior paints can be added at an additional premium cost. For the most up to date pricing information, please reach out to your preferred BMW Center and inquire with your Client Advisor about the BMW Special Order process. Pricing is finalized at the time of vehicle order approval and confirmation.