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The BMW Individual Collection:
An expression of personality.
Custom colors. Exclusive materials. Personalized details. Anything is possible in the world of BMW Individual. A virtually limitless range of options, from one-of-a-kind paint finishes to bespoke interior materials, lets you create a custom vehicle that’s as unique as you. Or grab attention with an exclusive Limited Edition BMW. The choice is all yours.
Explore some of the finest vehicles ever made – and start designing your own.