The BMW Individual Collection:
An expression of personality.
Explore some of the finest vehicles ever made – and start designing your own.
Exclusive Colors
Individual Interiors
BMW LIMITED EDITION VEHICLES
This is where a vision becomes
reality. BMW Limited Edition vehicles are rare gems in an exclusive collection.
BUILD YOUR INDIVIDUAL BMW.
Born from the iconic 3 Series – the sleeker, more aggressive design matched with thrilling power makes each 4 Series stand out in its own beguiling way. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
The 5 Series Sedan provides the perfect balance of elegant luxury, classic style, and of course, sporty performance. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
This is driving as an art form. Captivating curves and astounding power define the uniquely stunning 6 Series. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
With more innovations than any other car in its class and a wealth of athleticism, the 7 Series effortlessly takes the pole position for the future of luxury travel. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
By fusing ample space with dynamic power and sleek design, each Sports Activity Vehicle® delivers the thrills of a BMW. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
Packed with power normally reserved for the track, M generates performance unlike anything else. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.
