The BMW Individual Collection:
An expression of personality.

Custom colors. Exclusive materials. Personalized details. Anything is possible in the world of BMW Individual. A virtually limitless range of options, from one-of-a-kind paint finishes to bespoke interior materials, lets you create a custom vehicle that’s as unique as you. Or grab attention with an exclusive Limited Edition BMW. The choice is all yours.

Explore some of the finest vehicles ever made – and start designing your own.

Exclusive Colors

Show the world your true colors. From Moonstone Metallic to Azurite Black Metallic, BMW Individual offers you a world of exclusive exterior paint finishes. Choose your favorite custom color or create your own unique paint finish – every character is encouraged to find its own personal expression.

A Shimmering Range

Infinite color nuances define and differentiate BMW Individual paint finishes. The impressive options include a ready-made range of eleven beautiful tones, from red-flecked Ruby Black Metallic to color-shifting Tanzanite Blue Metallic. Every color is the perfect complement to an expression of individuality.

Matte or Metallic

The right paint finish can boldly emphasize a powerful design, or radiate a special brilliance. Matte finishes add striking definition to the boldly sculpted surfaces of a BMW, while the inimitable sheen of a Metallic paint refracts natural light into a lasting impression.

A Broad Palette

The full spectrum of BMW Individual paint finishes can even encompass custom colors, offering new possibilities limited only by the imagination. Create your own inspiring paint finish – and then coordinate colors with the exterior elements of your BMW for a harmonious blend or conscious contrast.

Individual Interiors

Bring your vision to life. The freedom of BMW Individual lets you customize the interior you’ve always wanted. Full Merino Leather, smooth Alcantara, fine-grain woods, even silk and precious stones: BMW Individual implements your every wish.

“BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.”

Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

Fine Touches

Intricate, delicate inlays. Dazzling, embedded diamonds. The finest wood. BMW Individual interior trims are made from the world’s most precious materials and provide an artist’s decorative touch. Choose a material with special personal significance – or one that will take your passengers’ breath away.

Unmistakable

Take on a reimagined role as the designer of your own vehicle – down to the finest details. Immaculate Merino leather in a range of solid colors or strikingly composed bicolor combinations provides the backdrop for your expressive personality; adding contrast stitching or personalized signets and monograms take your BMW Individual to the heights of exclusivity.

BMW LIMITED EDITION VEHICLES

This is where a vision becomes
reality. BMW Limited Edition vehicles are rare gems in an exclusive collection.

EXPLORE

Born from the iconic 3 Series – the sleeker, more aggressive design matched with thrilling power makes each 4 Series stand out in its own beguiling way. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

BUILD YOUR OWN

Model Shown: 2019 BMW 440i Coupe
Finished in: BMW Individual Tanzanite Blue Metallic
Model Shown: 2019 BMW 440i Gran Coupe
Finished in: BMW Individual Frozen Bronze Metallic

BUILD YOUR OWN

The 5 Series Sedan provides the perfect balance of elegant luxury, classic style, and of course, sporty performance. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

This is driving as an art form. Captivating curves and astounding power define the uniquely stunning 6 Series. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

With more innovations than any other car in its class and a wealth of athleticism, the 7 Series effortlessly takes the pole position for the future of luxury travel. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

By fusing ample space with dynamic power and sleek design, each Sports Activity Vehicle® delivers the thrills of a BMW. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

BUILD YOUR OWN

Model Shown: 2019 BMW X5 xDrive40i
Finished in: BMW Individual Sunstone metallic
Model Shown: 2018 BMW X6 xDrive35i
Finished in: BMW Individual Pearl Silver Metallic

BUILD YOUR OWN

Packed with power normally reserved for the track, M generates performance unlike anything else. Make yours a one of a kind with the custom exterior paints, interior elements, and trim materials of BMW Individual.

BUILD YOUR OWN

Model Shown: 2018 BMW M3 Sedan
Finished in: BMW Individual Champagne Quartz Metallic
Model Shown: 2018 BMW M5 Sedan
Finished in: BMW Individual Rhodonite Silver Metallic
Model Shown: 2019 BMW M6 Gran Coupe
Finished in: BMW Individual Moonstone Metallic
Model Shown: 2018 BMW X6 M
Finished in: BMW Individual Azurite Black Metallic

BUILD YOUR OWN

Popular Searches:

Suggestions:

X1

X2

X3

X4

X5

X6

X7

2

3

4

5

6

7

8

Z4

M

M2

M3

M4

M5

M6

X5 M

X6 M

i3

i8

Current Offers

Explore local BMW offers

BMW Owners

Choose your local BMW Center

No local results found

CLOSEST TO YOU:

No local results found

The BMW Individual Collection: An expression of personality.

Exclusive Colors

A Shimmering Range

Matte or Metallic

A Broad Palette

Individual Interiors

Fine Touches

Unmistakable

BMW LIMITED EDITION VEHICLES

BUILD YOUR INDIVIDUAL BMW.

The BMW Individual Collection:
An expression of personality.