Concept vehicle shown. Not available for purchase.
Imagine technology infused with a human touch. A machine whose intelligence is emotional rather than artificial. A vehicle with a voice, facial expressions, and true personality. A car that’s more than a means of transportation, but an ultimate companion.
Introducing Dee – the first BMW with a digital soul.
Expression is everything.
This visionary concept proves minimalism and expression can coexist beautifully. The sleek and streamlined exterior is juxtaposed with digital features that bring Dee's charming character to life.
A window to new worlds.
Dee is your portal to the digital realm. Simply touch one of the four Shy-Tech sensors on the BMW Mixed Reality Slider to project everything from augmented reality scenes to full virtual worlds right onto your windshield.
As smart as she is soulful.
It’s the feeling of being thoroughly seen and understood. The satisfaction of life coming together seamlessly. The familiarity of a friend who can communicate with and without words. This technology is more than a device. It's Dee.
Once inside Dee's cabin, you'll be greeted by your own personal avatar on the driver's side windows — it's just one of the many ways Dee immerses you in digital experiences.
With her incredible intellect, Dee can express a range of emotions. She can speak, listen, and understand your wishes. Her voice can even be heard by those outside the vehicle.
The vision. The experience. The emotional range. Let go of preconceptions and enter a new dimension, where your individuality is expressed to the fullest. Explore the BMW i Vision Dee.