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    The 7 Overview

    Test Drive

    THE DEFINITIVE LUXURY SEDAN

    THE BMW 7 SERIES

    Choose Your 7

    Core Models
      Imbued with legendary performance and the defining elements of luxury, these 7 Series models earned their prestigious place as flagship sedans for BMW.
      HP 0-60 MPH
      740i xDrive Sedan 335 4.8 sec
      750i xDrive Sedan 523 3.9 sec
      740i Sedan 335 5.3 sec
      Explore
      Inside certain beauties, there’s a beast waiting to be unchained. The sleek M760i xDrive conceals a powerful V-12 engine. It’s not overpowered – it’s just right.
      HP 0-60 MPH
      M760i xDrive Sedan 601 3.6 sec
      Explore
      Embracing new technology isn’t revolutionary – it’s the way of the future. BMW’s most luxurious sedan becomes a compelling plug-in hybrid.
      HP 0-60 MPH
      745e xDrive 389 4.9 sec
      Explore
      Experience hand-finished master craftsmanship from the tuned V-8 engine to the stitching on the leather seats. The ALPINA B7 embodies the automaker’s art.
      HP 0-60 MPH
      ALPINA B7 xDrive 600 3.5 sec
      Explore

      Daring Design

      PASSIONATE EXTERIOR

      A luxurious sedan with a bold design – created to showcase elegant details, precise lines, and a dramatic exterior.

      IMPOSING PRESENCE

      The 7 pushes the limits of compelling design into new territory. This luxury sedan boasts a large kidney grille, impressive bumpers, and standard Adaptive Full LED Lights.

      STOP AND STARE

      With their slim silhouette and seamless light band, the 7 Series Sedan's taillights are a perfect period for a bold design statement.

      Advanced Technology

      INTUITIVE AND INTELLIGENT SYSTEMS

      Innovation is at the heart of what moves you. The BMW 7 Series Sedan embodies that spirt to its core. 
      BMW Intelligent Personal Assistant
      Live Cockpit Professional
      Back-up Assistant
      Drive Recorder
      Active Driving Assistant

      BMW Intelligent Personal Assistant

      "Find a coffee shop." "I'm tired." "How's my tire pressure?" For every question or qualm, the voice-activated BMW Intelligent Personal Assistant is there to help. It gets smarter with every interaction – making your drive perfect before you even ask.

      Live Cockpit Professional

      For those who won't take the back seat in life, this technologically advanced sedan offers an incredible driver-oriented cockpit – including a Digital Instrument Cluster showing music, directions, and more on a display that changes themes along with your drive mode.

      Back-up Assistant

      This luxury sedan uses the latest driving assistance technology – including Back-up Assistant, exclusively from BMW. It records your recent maneuvers, so if you’re feeling stuck in a tight spot, your BMW can back you out automatically.

      Drive Recorder

      BMW Drive Recorder uses surround-view cameras to capture footage from different angles around your BMW. Manual or automatic triggers can start recording for up to 40 seconds, and the footage is saved to review at a later time.

      Active Driving Assistant

      The 7 Series Sedan includes BMW's latest safety features as standard – like the Active Driving Assistant, which includes Daytime Pedestrian Protection, Frontal Collision Warning with City Collision Mitigation, Active Blind Spot Detection, Lane Departure Warning, and more.

      Luxurious Comfort

      AN EXTRAORDINARY SEDAN

      In the 7 Series Sedan, everything is first class. Enjoy every refinement, every detail, every moment – exactly as you want.

      A BREATHTAKING VISTA

      Set the mood for your evening. The available Panoramic Sky Lounge is the perfect complement to the Ambient Lighting, which creates a captivating experience for you and your passengers.

      LAVISH LOUNGE

      Relax in style with a suite of deluxe options, including rear heated armrests, massaging seats, and the Rear-Seat Entertainment system.

      PEERLESS CRAFTSMANSHIP

      Everything you see or touch in the BMW 7 Series is designed to impress, from the luxurious leather upholstery to the bespoke customization of BMW Individual.

      Experience the 7 Series Sedan

      MAKE IT YOURS

      Discover the allure of the most desirable luxury sedan. Reserve your test drive in the BMW 7 Series Sedan today, and experience the ultimate evolution of luxury.
      Start Shopping
      Side profile of 2021 BMW 7 Series Sedan in Bernina Grey Amber Effect
      Images may depict optional equipment.
      BMW Individual

      Your individuality reflects your taste, your dreams, and your ideas. BMW Individual is the canvas for your expression.

      Learn More
      CUSTOMIZE YOURS

      The BMW you've always wanted is waiting for you. Choose colors, add optional features and packages, and order today.

      Build Your Own