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NEW ERA. SAME SOUL.

Roof rails available in early 2027

The New Era of BMW is both ahead of its time and precisely of the moment, presenting a unified leap in design, technology, handling, and efficiency.

Meet the first phase of the New Era.

The BMW iX3 parked in front of a modern metallic wall, with text indicating that it is the 2026 World Car of the Year

iX3

A visionary hero of the New Era, this all-electric SUV offers remarkable range and a dynamic driving experience.

MSRP as shown $67,950

Starting MSRP $61,500

A BMW X5 parked in front of a scenic mountain landscape

X5

An agile SUV that fuses aesthetics with performance, comfort, and versatility.

MSRP as shown $78,850

Starting MSRP $72,750

A BMW i3 parked on a highway road in front of a blue sky

i3

An all-electric Sedan with dual electric motors and impressive horsepower and dynamics.

A BMW 7 Series parked in front of a modern backdrop

7 Series

A striking luxury Sedan that delivers excellence in every detail and New Era tech inside and out.

MSRP as shown $120,650

Starting MSRP $99,800

A BMW i7 driving down a highway

The i7

A luxury all-electric Sedan with a bold New Era look and an impressive electric range.

MSRP as shown $137,600

Starting MSRP $106,200

A BMW M Concept Neue Klasse model driving down a racetrack

BMW M Concept Neue Klasse

The future of electric BMW M Models, with visibly aerodynamic design and intense technological advancements.

Join the newest chapter of the iconic BMW story.

The next generation of BMW aesthetics.

Since its inception, there’s been no mistaking a BMW for anything but. The New Era of BMW honors the heritage of key design elements like the iconic kidney grille and Hofmeister kink.

The key to New Era technology? The driver.

Every aspect of the New Era’s digital advancements is focused on the driver. BMW Operating System X and Panoramic iDrive are the pulsing heartbeat, showing exactly the information you need for every drive.

Explore technology

Powered by the BMW Heart of Joy.

The BMW Heart of Joy is a high-performance control unit that works together with BMW Dynamic Performance Control to deliver a synchronization of all driving processes in a fraction of a second. The result is a driving experience unlike anything that’s come before.

Explore BMW Heart of Joy

Electric innovation that unlocks possibility.

Sixth-generation BMW eDrive technology with 800V architecture means extended range and an exceptionally fast charging rate from 10-80% at a DC Fast Charger in just 21 minutes. Your New Era BMW can also give back, becoming a mobile power source at home or on the road with bi-directional charging.

Explore bi-directional charging

BMW iX3 named the 2026 World Car of the Year and World Electric Vehicle.

An international jury of motoring journalists agree: the first New Era BMW is the ultimate title winner at the prestigious World Car Awards.