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Heritage as inspiration: BMW M1 Homage
Design tribute to the BMW M1 celebrates its world premiere at the Concorso d'Eleganza Villa d'Este 2008.
Munich/Cernobbio. To mark the 30th anniversary of the BMW M1 super sports car, BMW Group Design is presenting a homage to this legendary model as part of the Concorso d'Eleganza Villa d'Este 2008. The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. Spawning this development was the BMW Turbo by Paul Bracq, a revolutionary concept car which, in addition to its groundbreaking functional design, also boasted a raft of technical innovations. It is from these two unique vehicles that the BMW M1 Homage takes its cue - a design study that pays tribute to its forerunner models and an embodiment of the competence, creativity and potential of the BMW Group Design team.
'For BMW, heritage is always also a living heritage. Drawing inspiration from your own past and thereby reinventing yourself - that is exactly what the BMW M1 Homage demonstrates in impressive style.'
Dr Klaus Draeger, BMW Group Board Member, Development
A particular forte of BMW Group Design is to draw on its own powerful history and actively feed this into the design of the future. The BMW M1 Homage is a design study in the tradition of a BMW Turbo that represents a contemporary take on the BMW M1 and the mid-engine concept. This tribute exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.
Press Release: BMW M1 Homage
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