We see design as more than just curves and lines. We see it as a
means to create emotion, with distinct details that connect BMW
models across generations. Together, they're the final touches
that make a BMW a BMW.
ROUNDEL
The most recognizable of all BMW design elements is its distinct logo, known as the BMW Roundel. For years, it was thought to symbolize a propeller against a blue sky, but this is a common misconception. In truth, the four quadrants derive from the colors in the Bavarian flag.
QUAD HEADLIGHTS
The four round headlights, or "eyes" of every BMW, represent one of our most recent design changes. They first emerged with the original six-cylinder 3 Series, but by the late 1980s, the four-eyed look had become standard in most models.
Today, they feature BMW's signature "Corona Rings," which function as daytime running lights, and when equipped with optional Xenon Adaptive Headlights, both are illuminated by bright white LEDs.
KIDNEY GRILLES
Introduced at the 1933 Geneva Auto Show, the distinct shape of the BMW Kidney Grille first came from an effort to reduce aerodynamic drag. Over time, they have evolved from ovals to their currently low and wide kidney-like shape.
HOFMEISTER KINK
By definition, the Hofmeister kink is a bend in every BMW's C-pillars (the metal roof separating the rear windows from the back glass). It first appeared in the 1930s, but officially debuted at the 1961 Frankfurt Auto Show. It was named after Wilhelm Hofmeister, then the director of design for BMW. Aside from its visual appeal, the Hofmeister kink highlights another BMW trademark: rear-wheel drive.