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We're not defined by sports cars or sedans, and we're not in the business
of looking a certain way to be seen a certain way. No matter the shape or
size, we only make one thing: the Ultimate Driving Machine.
Power and efficiency have always been dominant genes
in the BMW family. Explore EfficientDynamics.
Born with 240 hp and a maximum output at
5,000 RPM—1,500 RPM lower than its
predecessor—in a lighter, all-aluminum
crankcase, this 2.0-liter TwinPower Turbo
4-cylinder is wholly unrivaled. It also boasts
255 lb-ft of torque, which is 30% more than
its 6-cylinder equivalent.
Thanks to the patented BMW Valvetronic
System and High Precision Direct Injection,
combustion air is controlled inside the engine,
resulting in a much faster response. Pumping
losses are kept to a minimum, and the fuel
supply is strictly controlled for clean and
BMW ConnectedDrive. Now when you're on the road, there's always
a smart copilot by your side, with state-of-the-art technologies to
keep you connected to your BMW, and your BMW to the world.
Every BMW comes equipped with near-perfect 50/50 weight distribution—overall
balance that's evenly distributed between two axles. It meets our high standards
of driving dynamics and precision, for excellent handling and outstanding agility.
We see design as more than just curves and lines. We see it as a
means to create emotion, with distinct details that connect BMW
models across generations. Together, they're the final touches
that make a BMW a BMW.
The most recognizable of all BMW design elements is its distinct logo, known as the BMW Roundel. For years, it was thought to symbolize a propeller against a blue sky, but this is a common misconception. In truth, the four quadrants derive from the colors in the Bavarian flag.
The four round headlights, or "eyes" of every BMW, represent one of our most recent design changes. They first emerged with the original six-cylinder 3 Series, but by the late 1980s, the four-eyed look had become standard in most models.
Today, they feature BMW's signature "Corona Rings," which function as daytime running lights, and when equipped with optional Xenon Adaptive Headlights, both are illuminated by bright white LEDs.
Introduced at the 1933 Geneva Auto Show, the distinct shape of the BMW Kidney Grille first came from an effort to reduce aerodynamic drag. Over time, they have evolved from ovals to their currently low and wide kidney-like shape.
By definition, the Hofmeister kink is a bend in every BMW's C-pillars (the metal roof separating the rear windows from the back glass). It first appeared in the 1930s, but officially debuted at the 1961 Frankfurt Auto Show. It was named after Wilhelm Hofmeister, then the director of design for BMW. Aside from its visual appeal, the Hofmeister kink highlights another BMW trademark: rear-wheel drive.
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