Design

Overview
At the heart of BMW’s design philosophy is the notion that form should always follow function. Thus, the essential shape of BMWs – long hood with short overhang – is a direct result of our engineers’ quest for perfect balance. BMW design is timeless and distinct, with classic details like the twin kidney grilles and four headlights connecting BMWs across generations. Avoiding fads and fashions, BMW is always looking ahead, leading the way in designing the cars of the future.
Aerodynamic Design
Hofmeister Kink
Kidney Grille
Quad Headlights
The Roundel