THE REVOLUTION BEGINS WITH A CHARGE.
The future of mobility is moving beyond combustion to a place where performance, design, and efficiency define the new normal. Where plug-in hybrids and full electric vehicles do more than turn heads, but change minds. Where high-performance electric mobility is not just attainable, but sustainable. That’s the world of the future – the world of BMW i.
PURE BMW PERFORMANCE
INTRODUCING THE ELECTRIC SIDE OF BMW.
You’ve never met an electric vehicle that looks – or drives – like this. Each BMW i vehicle is built to harness exhilarating electric power, combining pure performance with innovative eDrive technology. The sleek, futuristic BMW i8 Coupe – and the first-ever i8 Roadster – turn the tables on conventional plug-in hybrid design while delivering a massive 420 lb-ft of torque. And the incredibly efficient BMW i3 and i3s are among the fastest BMWs off the line, thanks to the instant, smooth, and quiet acceleration of an all-electric engine.
AMAZINGLY LIGHT. INCREDIBLY STRONG.
Carbon Fiber Reinforced Plastic (CFRP) is as strong as steel, but only half the weight – which is why it’s usually found in integral components of racing cars. That’s not the case with the BMW i3 and i8, both of which are built on a framework of CFRP. By mass-producing this revolutionary material, BMW ensures that every i model benefits from all the power under the hood – translating to responsive acceleration, impressive handling, and undeniable efficiency.
THE FRAMEWORK OF THE FUTURE.
Designing for electric vehicles is more than swapping out engines. BMW created LifeDrive, a unique architectural concept purpose-built for electric vehicles. The two-part construction helps to reduce weight and increase range, while adding to a feeling of open spaciousness and comfort in the cabin.
INNOVATION STARTS WITH i.
Sustainability means more than emission-free driving. It starts in Leipzig, where BMW i vehicles are assembled at one of the world’s most modern and eco-friendly factories. The process is entirely powered by the factory’s own wind turbines. And the Moses Lake plant – one of the largest CFRP plants on earth – draws its energy from locally-sourced hydropower. Producing an i3, from first bolts to final inspection, takes 50% less energy and 70% less water.1
1 In comparison to the industry-leading BMW Standard.
SUSTAINABLE TO THE CORE.
The promise of energy efficiency extends beyond manufacturing to the raw materials that make up every BMW i vehicle. Open-pore eucalyptus wood is hand-selected not only for its beauty, but also for its status as a sustainable resource. And the fine leather upholstery is tanned using olive leaf extract, a natural process that protects against fading and wear.
THE FUTURE OF MOBILITY
ELECTRIC LIVING COMES TO YOU.
Make the seamless switch to electric driving with flexible, innovative options. Your BMW i vehicle comes equipped with an occasional use cord, compatible with any standard wall socket, and you can install a BMW i Wallbox for faster home charging. An ever-expanding network of public charging stations increases your potential for adventure even more.
2 According to ChargePoint website as of January 2018.
THE NEXT EVOLUTION.
The promise of change is what makes the future exciting. And the more we innovate, the more opportunities we find to create thrilling new experiences. From the fully electric world of BMW i to the powerful and stylish lineup of iPerformance plug-in hybrid vehicles, our goal is to create a future that delivers more.
We’re not dreaming. We’re doing. Discover BMW iPerformance vehicles, or sign up to stay informed with the latest from BMW Innovation.
BMW i MODELSBUILD YOUR OWN
The only EV that performs like a BMW.
Feel the power of pure electricity in the 2019 BMW i3 and i3s. With their exceptional driving dynamics, increased battery capacity, and Range Extender models for longer drives, these compact BMWs are changing the future.
2 MSRP excludes destination & handling fee of $950, tax, title, license, and registration. 2019 BMW i3 shown.3 Lease offer:
- $339 PER MONTH FOR 36 MONTHS
- $4,264 DUE AT SIGNING
- SUGGESTED DEALER CONTRIBUTION OF $1,312
This is no ordinary sports car. The BMW i8 Coupe and i8 Roadster are the ultimate evolution of plug-in hybrid technology. Housed in sleek, sculpted frames that scream power, these design icons exude energy, efficiency, and exhilaration in every moment.
4 MSRP excludes destination & handling fee of $950, tax, title, license, and registration. 2019 BMW i8 shown.5 Lease offer:
- $1,199 PER MONTH FOR 36 MONTHS
- $8,124 DUE AT SIGNING