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There are as many perfect drives as there are drivers. Which means that sometimes a perfect parallel park is just as thrilling as a personal best track time.
BMW's approach to automation creates an ecosystem of mobility where driver and vehicle are working together – when you're ready. Hitting the open road? Active Cruise Control with automatic Lane Change can handle the long stretches on the highway. In a (literal) tight spot? Engage Back-up Assistant to reverse out automatically. Every BMW innovation is designed to take care of the driving you don't want to do, so you can focus on the fun parts.
Autonomous driving is a complex proposition with a simple premise: make driving simple while keeping it fun for drivers and passengers alike.
The BMW Vision iNEXT – a concept vehicle that doesn't have to be driven – is the answer. With its flowing lines and woven Jacquard upholstery, the interior design evokes a comfortable living environment instead of a car cabin. Intelligent technology is everywhere, but discreetly out of sight.
In "Ease" mode, the steering wheel retracts and the BMW Vision iNEXT takes control, transforming the vehicle into your favorite space – and the driver into a passenger. Of course, the BMW Vision iNEXT is still a BMW – and in "Boost" mode, you can take full control of this highly dynamic, emission-free, virtually silent cruiser.
Some of the autonomous technology of the BMW Vision iNEXT is arriving in 2021.
We're not just looking forward. There are 70 BMWs around the world testing the latest developments and preparing for the next generation.
So the next time you see a BMW, look twice – it might be the next evolution of driver and machine.