EXCLUSIVITY IS MORE THAN JUST AN IDEA.
Your individuality reflects your taste, your dreams and your ideas. This simple thought inspired BMW Individual—the freedom to customize your BMW down to the finest detail. There are a wide variety of brilliant paint finishes, high quality leather, sophisticated trims, headliners and equipment to choose from. And every detail is a result of top-class workmanship to make your choices truly unique.
Since customizing is the core concept of BMW Individual, you choose from a package or a-la-carte. Packages are available on the 5 Series Sedan, 6 Series, 7 Series and the X6. For the M5, M6 and X6 M, simply select exactly what you want. Explore the many ways that BMW Individual is the most exclusive way to drive a BMW on select model pages.
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EXTERIOR PAINT COLORS
Paint finishes are designed with brilliant hues and intense pigmentations that make them like no other color.
The fine-grain BMW Individual Merino leather offered in various colors is soft to the touch and crafted by hand.
Match the upholstery of your vehicle's headliner to the rest of the car for a seamless, elegant interior.
Trims in high-gloss Piano Finish or fine woods add exclusive style accents everywhere.
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