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BMW Group Financial Services Builds Brand Loyalty for Lease-end Customers –
Launch of All-New Video Platform Enhances Consumer Peace-of-Mind.
Both BMW and MINI Lease Customers Gain Positive Brand Experience While Understanding Lease-End Expectations.
Woodcliff Lake, NJ – March 6, 2012 – As the first captive finance organization to offer lease-end video communications, BMW Group Financial Services brings peace-of-mind to its BMW and MINI leasing customers by visually explaining the lease return process before the transaction ever begins. Through an all-new video component, BMW Group Financial Services captures an opportunity to ease any potential apprehension for lease customers, while creating the ability to open an early dialogue between dealers and their clientele – potentially omitting any discrepancies regarding an acceptable lease return.
BMW and MINI lease customers now can view eight separate segments of useful information regarding lease-end procedures. The videos are found on BMW and MINI websites, where they can learn about wear and tear. The categories to view are: introduction; exterior dents, dings and scratches; interior condition; scheduled maintenance; windshield chips; tire and wheel condition; use of the ding-o-meter; and final steps.
Steve Swecker, general manager of sales operations for BMW Group Financial Services, notes that while the lease for one vehicle may be ending, the brand experience still remains.
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