LOOKING BACK AT THE NEW AND NEWSWORTHY OF 2011

2011 was filled with “news.” There were new models, new plants – even a new division. Not to mention new technologies and partnerships. Here are some highlights:

Models:

  • BMW introduces the all-new 6 Series Convertible and Coupe with available xDrive all-wheel drive, the BMW 1 Series M Coupe and the ActiveE all-electric vehicle.
  • The debut of BMW i – “Born Electric.” This all-new vehicle division will produce the electric i3 and i8.
Partnerships:
  • As part of its partnership with the U.S. Olympic Team, BMW forms the BMW Performance Team, assisting 11 Olympic and Paralympic hopefuls.
  • BMW Guggenheim Lab kicks off in New York City, encouraging a global dialog on enhancing urban life.
Manufacturing plants:
  • The expanded Spartanburg, SC, manufacturing plant opens, making all X3, X5 and X6 models for the world.
  • BMW/SGL Group opens a carbon-fiber manufacturing plant in Washington State. This ultra-lightweight – and very expensive – material is produced in large quantities for use in the upcoming BMW i3 and i8.

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