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BMW Financial Services Targets College Graduates and Young Professionals with an Expanded College Graduate Program – Reduces Hurdles Providing Best Available Rates
Program Designed to Extend Purchase Power for Young Professional Segment While Showcasing Value and Flexibility of BMW’s Captive Finance Group
Woodcliff Lake, NJ – September 23, 2011 – BMW Group Financial Services has opened the door for college graduates and young professionals to increase their purchase power through the company’s College Graduation Program. The Program encompasses both leases and loans and applies to new and certified pre-owned BMW and MINI automobiles, as well as BMW motorcycles. Customers who meet the program criteria will be offered the best available rates based on their FICO scores. In addition, lease customers will qualify for a waiver of the security deposit.
“As a captive finance company, we have the capacity to be more flexible than other institutions,” said Steve Swecker, general manager of sales operations. “We developed the College Graduate program to target one of the most essential customer bases, that of the entry-level buyer. The program provides young professionals the accessibility to our brands based on their ability to pay, rather than a capped allowance.” Swecker maintains that this program opens the world of BMW and MINI to those rewarding themselves upon graduation. “Completing college is an exciting point in life, and graduates want to reward themselves for the accomplishment. Our College Graduate program helps make this reward attainable.”
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