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BMW Announces Partnership to Become the Official Luxury Automobile of the Big Ten Conference
Woodcliff Lake, NJ – September 6, 2011… BMW of North America today announced a partnership with the Big Ten Conference, becoming the official luxury automobile of the oldest Division I college conference in the United States. The agreement will run for the duration of the 2011-2012 sports seasons covering football, men’s and women’s basketball, baseball and Olympic sports programs.
As part of the program, BMW will create vehicle displays at select events and establish a “Preferred Parking Promotion” for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament.
“The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America. “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”
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