BMW Partners with MOG on a NEW BMW Apps Certified App.

MOG On-Demand Streaming Music Service and BMW to develop in-car integration for on-demand music for BMW USA.

Woodcliff Lake, NJ and Berkeley, CA – August 22nd, 2011…
BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG’s award-winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.

"The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner," said Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America. "The development of BMW Apps enables us to bring new features into the car with a speed that simply was not possible before. Stayed tuned, there will be more to follow."

"We're thrilled to work with BMW to unveil a premium automotive integration of an on-demand music service," said David Hyman, CEO of MOG. "We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for BMW USA that makes it fast, easy and safe for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it’s critical for us to offer MOG in the car," Hyman added.

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