Agyness Deyn unveils MINI Scooter E Concept in London for Global Premiere.

London, UK.
Iconic British brand MINI unveils its exciting MINI Scooter E Concept today in London. This new design study represents the MINI design team’s unparalleled expertise in recognising the challenges for mobility in major urban areas, and meeting these challenges with the development of stylish, innovative and sustainable future focused vehicle concepts. The MIN NI Scooter E Concept comes almost ten years to the day since the new MINI was first shown at the Paris Motor Show.

Agyness Deyn, model and icon of British fashion and design culture is in the Capital to help debut the MINI Scooter E Concept. She will celebrate the global premiere at a private London location this evening featuring an exclusive DJ set by electropop artist, Little Boots.

There are a total of three interpretations of the MINI Scooter E Concept conceived by Adrian van Hooydonk, Senior Vice President BMW Group Design: two of which will be shown at the Paris Motor Show next week, while e the third concept, inspired by the swinging sixties, the heyday of classic Mini iis being shown exclusively in London.

Download the entire newsletter.