The French Laundry to Heighten Guest Experience with BMW

Yountville, CA and Lemont, IL - September 9, 2010…
Chef Thomas Keller today announced a new partnership with BMW of North America, which will enhance the overall guest experience at Keller’s acclaimed restaurant, The French Laundry, through the creation of a concierge service featuring the BMW ActiveHybrid 7. The collaboration dovetails perfectly with both partners’ long-time commitment to establishing new and creative ways to elevate the premium experience.

The partnership announcement was made from the BMW Championship at Cog Hill Golf & Country Club in Lemont, IL. Chef Keller, a guest at the tournament, played yesterday in the BMW Championship Pro-Am Tournament, which pairs 70 of the world’s top professional golfers with amateurs.

To mark the collaboration, Keller crafted a seasonal, BMW-inspired recipe that will be featured on The French Laundry dinner menu this evening in celebration of the partnership. The dish is Four Story Hill Farm Apple Fed Pork Loin with Bratwurst, Braised Red Cabbage, Apple Dumplings and Grain Mustard Sauce. Keller and his staff were inspired by BMW’s Bavarian roots and wanted to create a delicious dish reminiscent of the foods from this area.

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