Events & Programs
Performance Driving School
BMW's Military Salute
Group Corporate Fleet Program
Don't Text and Drive
BMW Team USA Partnership
Jul 21, 2010
BMW 3 Series and 5 Series Ranked #1 in 2010 J.D. Power & Associates APEAL Study
BMW Nameplate Ranking High Above Industry Average.
Woodcliff Lake, NJ – July 20th, 2010...
The BMW 3 Series and 5 Series Sedans were ranked highest by J.D. Power & Associates in their respective categories in the 2010 Automotive Performance, Execution and Layout (APEAL) study. This prestigious award is given to models with high sales, high customer satisfaction rates, and little or no need for cash incentives. The BMW 3 Series was ranked highest in the Entry Premium Car segment, and the BMW 5 Series was ranked highest in the Midsize Premium Car segment. The BMW 1 Series was first runner-up in the Entry Premium Car segment behind the 3 Series Sedan.
Additionally, the BMW nameplate was ranked very high among automakers. The stated industry average nameplate ranking by J.D. Power & Associates was 778 out of 1000 points, while BMW came in at 846 points, a score which places BMW above its primary competitors and third among all automakers in the study.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2010 APEAL Study is based on responses gathered between February and May 2010 from more than 76,000 purchasers and lessees of new 2010 model-year cars and trucks who were surveyed after the first 90 days of ownership.
Download the entire newsletter
Posted by BMW of North America
Subscribe to our News Feed
Events & Programs
Design & Innovation
The News Feed
Top 10 BMW Posts
The 2011 BMW Frozen Black Edition M3 Coupe
BMW i8 Wins Crown as the 2012 Concept Vehicle of the Year
Recruitment Processs for BMW ActiveE - Now Open
Introducing The All-New 3rd Generation BMW M6 Coupe and Convertible.
BMW Group Announces Launch of ParkNow Mobile Parking Service and DetailsDriveNow
2013 BMW X3: With the New 4-Cylinder TwinPower Turbo Engine.
The BMW X1: The U.S. Now Gets its First Sub-Compact Premium SAV
INSIDETRACK JUNE 2012: AN SAV® BORN FOR FUN: MEET THE NEW BMW X1
31 BMW dealers honored as Centers of Excellence
2013 BMW X6 Sports Activity Coupe – now even more exceptional
Recommended BMW Blogs
BMW Motor Trend Blog
BMW Car Club of America
Club of Pioneers
View Mobile Site
BMW of North America, LLC.