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Jun 24, 2010
2011 BMW Frozen Gray M3 Coupes Claimed in 12 Minutes
Woodcliff Lake, NJ – June 21, 2010...
Less than 15 minutes after the hotline opened to reserve one of only 30 2011 BMW Frozen Gray M3 Coupes, each has been reserved for sale. Customers will be able to take delivery of the 2011 Frozen Gray M3 Coupe through an Authorized BMW Center starting later this month.
“We leapt at the chance to bring this truly special vehicle to the United States,” said Larry Koch, M Brand Manager for BMW of North America, LLC. “The Frozen Gray M3 is a striking work of sculpture, speed, and style, and perfectly marks the 25th birthday of the M3 model. I’m personally thrilled to see that our customers are as excited about it as we are. We filled the 30 reservation slots within 12 minutes and took the names of at least 50 alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the U.S.”
The 2011 Frozen Gray M3 Coupe continues the tradition of innovation and passion for driving by incorporating key changes to the M3’s dynamic qualities. The Competition Package reduces vehicle ride height by 10mm and includes unique 19’’ wheels with wider offset for enhanced stability, standard Electronic Damping Control with enhanced programming, and higher-threshold programming for the M Dynamic Mode. The 2011 Frozen Gray M3 Coupe is also equipped with the M Double Clutch Transmission (M DCT) which lowers the 0–60mph acceleration time of the M3 to 4.5 seconds from 4.7 (6-speed manual). As a result, the 2011 Frozen Gray M3 Coupe will be the most dynamic and exclusive M3 ever to come to the United States.
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