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BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series

Two Shorts to Appear in Ads During Super Bowl XLVI: One in the New York Tri-State Area; Other in Southern California-Los Angeles, Atlanta and Houston Areas

Woodcliff Lake, NJ – February 2, 2012…BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support ...

A GRAN NEW CONCEPT IN POWER, COMFORT AND CONTROL

Take the classic BMW 6 Series formula: a mixture of luxurious elegance, dashing contours and high-powered dynamism. Add a new four-door coupe design, new optional Adaptive LED Headlights, and a long list of driving and comfort innovations, and you’ve got the all-new 2013 BMW 6 Series Gran Coupe.

A driver-centric cockpit and an optional 16-speaker Bang & Olufsen surround sound system complement the elegant ...

The BMW ActiveHybrid 5
Full Hybrid Power comes to the 5 Series Sedan

Woodcliff Lake, NJ – January 27, 2012 … BMW takes the development of intelligent hybrid drive systems to the next level with the introduction of the BMW ActiveHybrid 5 – another series-produced model in which a combustion engine and electric motor join forces to enhance both efficiency and the brand’s hallmark driving pleasure. The BMW ActiveHybrid 5 brings together a BMW TwinPower ...

2013 BMW X6 Sports Activity Coupe
Still unique – now even more exceptional

Woodcliff Lake, NJ – January 25, 2012… BMW today revealed the first images and information about the newly updated 2013 BMW X6 Sports Activity Coupe which arrives in US BMW Centers this spring. The world's first-ever Sports Activity Coupe stills offers a unique combination of sporty dynamics, versatility and unmatched character. Select design updates and innovative features further ...

2012 GRAND-AM Season Takes Green Flag at BMW Performance 200
BMW Drivers Ready for 50th Annual Rolex 24 at Daytona Weekend Woodcliff Lake, N.J. – January 20, 2012…With the waving of the green flag to start the January 27th BMW Performance 200, the opening round of this year’s Continental Tire Sports Car Challenge, the 2012 North American sports car racing season gets underway for more than 50 BMW drivers gathered for the Grand-Am Sports Car Series 50th Rolex 24 at ...

Adventurers and Explorers Take Note: The Recruitment process for BMW’s First All-Electric, High-Performance Vehicle – The BMW ActiveE – Now Open.

Recruitment efforts officially get underway in seven U.S. markets to find 700 BMW “Electronauts” to join the 2012 ActiveE Field Trial, a collective mission to help define the future of mobility.

Woodcliff Lake, NJ, January 20, 2012 – Beginning today, the recruitment process for the highly anticipated ...

Company to invest a further $900 million
Around 300 new jobs for Spartanburg
Two-millionth vehicle rolls off the assembly line
Arndt announces X-model family expansion with BMW X4.

Spartanburg/Munich. The BMW Group is expanding capacity at its U.S. plant in Spartanburg. “We plan to invest over the next three years nearly $900 million in the Spartanburg plant by 2014. This will create 300 new jobs by the end of this year. This will allow us to produce ...

BMW Confirms 6-Speed Manual Transmission for the 2013 M5.

Detroit, MI – January 9, 2011…On the occasion of the North American International Auto Show, BMW confirmed today that it will offer a 6-speed manual transmission on the North American version of the upcoming 2013 BMW M5. The 6-speed manual will be available from the start of production this summer and will be offered as a no-cost alternative to the standard 7-speed M-Double Clutch Transmission (DCT). The manual ...

New application lets customers find businesses and get reviews

Woodcliff Lake, NJ – December 21, 2011… BMW today announced that users of BMW Online in the US can now access Yelp in their vehicles. With Yelp on-board, customers can search for everything from the best local restaurants and boutiques to parking garages and banks. They are able to see ratings for those businesses while hearing reviews read out to them via the vehicle’s text-to-speech feature. With the ...

BMW’s Newest Sports Activity Vehicle achieved highest rating in all categories

Woodcliff Lake, NJ – December 19, 2011… The BMW X3 was rated a Top Safety Pick by the Insurance Institute for Highway Safety. In order to be considered a Top Safety Pick a vehicle must receive a rating of “Good”, the Institute’s highest rating in all tests including frontal off-set crash, side impact, rear impact and roof crush. It also must have electronic stability control as standard ...