Working at BMW



We will ensure that the BMW Group is the leading provider of premium products and premium services relating to individual mobility.

Our twelve basic principles: The basis of our work - the basis of our success.

Customer orientation
Our customers are at the heart of everything we do.

Peak performance
We aim to be the best - a challenge to which all of us must rise.

Every associate has the personal responsibility to ensure the company's success. We have a responsibility to each other - in the interest of our company.

The only results that count are those with a lasting effect.

To ensure long-term success, we must adapt to new challenges with speed and flexibility.

Dissent (Frankness)
As we strive to find the best solution, our associates are encouraged to express opposing opinions, if they wish.

Respect, Trust, Fairness
We treat each other with respect. Leadership is based on mutual trust. Trust is rooted in fairness and reliability.

Our associates are the strongest factor in our success.

Leading by example
Every manager must lead by example.

In our view, sustainability refers to our business success, which is the basis for the fulfillment of our ecological and social responsibility.

Social responsibility is an integral part of our corporate self-image.

We are securing the corporate independence of the BMW Group through sustained profitable growth.