THE STORY OF BMW i

DESIGN PHILOSOPHY


The design philosophy of BMW i is exceptionally unique: create beautifully efficient, high-performance cars through sustainable materials and processes.

The BMW i3 and BMW i8 maintain a clean, modern, dynamic, and yet futuristic look, characterized by smooth surfaces creating seamless contouring, as if the cars themselves were built out of one
singular mold.

Naturally, aerodynamic, the fully concealed underbodies help prevent wind turbulence under the car, while a smoothened body improves the flow of air through the wheel arches and side sills behind the front wheels, making vehicles energy efficient.

The overall BMW i exterior incorporates a few unique elements. The black belt that runs from the hood and over the roof to the rear, the BMW i stream-flow design, the aero-flaps and characteristic features like the U-shaped LED daytime running lights, and the seamlessly embedded LED rear lights. The BMW roundel has also been updated to feature a BMW i blue accent ring.

The interior is put together using a technique known as layering, which is the utilization of space through the structuring of lines and surfaces in, literally, layers. This Next Premium, features high-quality, renewable sustainable raw materials.
 
 
 
360° Electric
360° Electric
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BMW i ConnectedDrive
BMW i ConnectedDrive
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Sustainability
Sustainability
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