At BMW, we engineer our vehicles to elevate every moment of your drive. To thrill you with predictable handling and set you free with unshakable control. But beyond boosting endorphins, we are finding ways to sustain the same level of performance well into the future - starting with innovative fuels and technologies.
At first glance, preserving the environment and maximizing performance seem like two entirely separate goals. But at BMW, we realize how linked they are at an elemental level. Hydrogen, for example, is not only the most plentiful resource on Earth, but we have also proven it to be a source of incredible power. In fact, we believe hydrogen may be the fuel of the future - a claim we wouldn't make without proving it with the first luxury performance sedan with hydrogen drive.
Our dedication to EfficientDynamics does not stop with a single vehicle - we are partnering with experts in energy, transportation and the environment to prepare for a hydrogen future. Until then, we will continue working on other innovations, such as our Valvetronic and high-precision direct injection technologies, to reduce fuel consumption and improve performance in all our vehicles. And for the near future, we're developing advanced diesels and advanced hybrids for the US market.
To us, the world around the vehicle is more than a fleeting blur. It is an invaluable environment that deserves the same attention we give every inch of our vehicles.