BMW Policy on Cookies and Other Tracking Technologies

Last updated 9/20/2016

Cookies save you the trouble of reentering certain information in some areas, help to deliver content-specific information to you, and track which sections of the site are most popular. A "cookie" is actually a file that our webserver or the webserver of one of our third-party partners may send to your computer when you access one of our Websites. This file is then stored on your computer.

1. Why do we use cookies and other tracking technologies?
We use cookies and related technologies for the following purposes:
  • After you have entered personal information into a form or data field on our Website, cookies enable the site to "remember" that information, should you so choose. For example, in the registration area, cookies allow us to fill in your Login ID (email address) for you. Similarly, cookies allow us to save the information you have entered into the Build Your Own feature. The Build Your Own feature allows users to build their ideal BMW and save it on our server. We use a cookie to identify which saved vehicle you customized.
  • Cookies and other passive information collection technologies enable us to deliver content that is tailored to your interests and preferences based on your past activity on the Website.
  • Cookies and other passive information collection technologies enable us to compile aggregate statistics concerning use of the Website, analyze trends, and otherwise administer and improve the Website.

2. What types of cookies and other tracking technologies do we use?
Our site may use the following types of cookies and tracking technologies, among others:
  • "Session" cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our Website, block visitors from providing information where inappropriate (e.g., the site may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.
  • "Persistent" cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., Login ID), helping to determine what areas of the website visitors find most valuable, and customizing the website based on your preferences on an ongoing basis.
  • "Web beacons" (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web beacon is a tiny graphic on a web page or in an email message that is used to track pages viewed or messages opened. Web beacons tell the website server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed on online advertisements that bring people to our Website and on different pages of our Website. Web beacons provide us with information on how many times a page is opened and which information is consulted.

3. Why do we allow third-party partners to place cookies on your computer?
Like most advertisers, we place advertisements where we think they will be most relevant to customers. One way we do so is by allowing network advertising companies with whom we work to place their own cookies when an individual visits our Website. This enables the network advertising company to recognize individuals who have previously visited our Website. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual's interest in BMW products and services and deliver one of our advertisements.

4. What choices do I have regarding the delivery of targeted advertisements on third-party sites?
BMW of North America adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). The Digital Advertising Alliance maintains a website where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program (www.AboutAds.info/choices).

In addition, most internet browsers allow you to change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it, or to automatically refuse all cookies. Please be aware that some functionality of our Website that relies on the use of cookies may not be available should you choose to refuse all cookies.