Privacy Policy for

Last updated 7/19/2013

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Online Privacy and Security
Your privacy on the Internet is as important to us as your safety when driving a BMW, which is why we at BMW Group Company believe in an active approach to safeguarding your privacy online. You can interact and remain assured that you are protected by confidentiality, security, and your individual right to change your mind.

In certain areas of this site you may choose to share personal information with us, such as your name, address or even your driving interests. We may use this information for marketing research and other marketing and service related purposes like sending brochures you request and keeping in touch by email. Any personal information you choose to share with us will not be disclosed to anyone outside of BMW, our related companies, or our business partners who are contractually obligated to keep personal information confidential, with the following limited exceptions:
  • We may share your personal information with a third party in connection with the sale or transfer of one of our product lines or divisions so that the buyer can continue to provide you with information and services.
  • We reserve the right to disclose your personal information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law (see BMW Financial Services Privacy Policy for further details).
We will never exchange or sell your personal information to any third party for that third party's marketing purposes.

My Account Setup
There are three types of accounts available on one for BMW Visitors, one for BMW Owners and one for BMW Owners who also have an account with BMW Financial Services. Once you've registered, you will receive personalized BMW news and information via email. To delete your account, you can email a request to the webmaster.

All personal information stored in your online profile requires a unique password and Login ID to access it. With this password you can edit, delete or add to information you have shared while visiting our site. Additionally, the information you include in a credit application is secure while in transit to us.

Site Traffic Monitoring
We collect information about visits to our site by tracking Internet Protocol (IP) addresses. We use this information to determine how to make future visits more convenient and productive for all BMW enthusiasts. We also collect browser type, access time, and the URL where a user is entering or exiting the site.

Cookies and Other Tracking Technologies
Our policy on cookies and other tracking technologies is located here.

You will only receive emails or mailings from BMW of North America if you have requested to be on our correspondence list. If you are currently on our list and do not wish to receive further information from us, simply tell us by updating your preferences in the My Account section. Any personal information you share with us can be updated at any time in the My Account section.

Correcting/Updating Personal Information
When a user's personal information changes (such as ZIP code), or if a user no longer is interested in our service and we are notified of such changes, we will endeavor to correct, update or remove that user's personal information. In addition, the personal information in your online profile can be updated by you at any time in the My Account section.

Privacy of Children
We do not knowingly collect or use any personal information from children (we define 'children' as minors younger than 13) on our site. We do not knowingly allow children to order our products, communicate with us, or use any of our online services.

If you are a parent and become aware that your child has provided us with personal information, please contact us at or write: BMW of North America, Privacy Office, PO Box 1227, Westwood NJ 07675-1227, and we will work with you to address the issue.

Links to Other Sites
Though our site contains links to other sites, we are not responsible for the content, links or privacy on any of those sites.

Email Links
We use email links throughout the site to allow you to contact us directly with any questions or comments you may have. We read every message and try to reply promptly to every one. Information in the message is used to respond directly to your comments or questions. We may also file your comments to improve the site and programs, or review and discard the information. Your personal information is not shared with third parties without your explicit permission.

BMW Financial Services
In order to register for BMW Financial Services, specifically for our online personal banking or BMW credit card, we require information such as name, email address and mailing address. We also require additional information such as Social Security Number, driver's license and date of birth. The information is strictly used to verify a person's identity and is not shared with any other party without your explicit consent.

Banking Security

Transaction Security:
Secure sessions are established in BMW Online Services areas where your personal information is being transmitted, including online banking services, account related email, and customer service areas. All information transmitted in these areas is encrypted, such as the content of terms submitted (i.e., credit card numbers), access authorization information (such as user names and passwords), and data returned from the server to the client.

Server Security:
We employ a number of mechanisms to protect our servers. These security mechanisms include use of firewalls, strong authentication controls, and intrusion detection software.

Frequently Asked Questions

Will BMW Financial Services retain and collect my personal information?
We collect, retain and use information about you only where we reasonably believe that it will help administer our business. We must be able to identify and distinguish you and your products and services to prevent unauthorized entities from accessing your personal financial information.

What should I do when I have finished accessing confidential data?
When you have finished using a secure area of the BMW website, make sure you always click on the ''Sign Out'' link. When you click on it, you will be given the option to end your secure session. No further secure transactions can be conducted without re-entering your Login ID and password.

Why can I still see some of my account information even after I have left a secure area?
Browser software often ''caches'' pages as you look at them, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your back button shows you a saved version of a previously viewed page. Please keep in mind that caching in no way affects the security of your confidential Login ID or password. If you use your computer in a public place, please read below.

What should I do if I am using a public computer?
If you use a computer that others also work on and you are uncomfortable that they may view 'cached'' pages after you have left the station, quit/exit your browser software before leaving. This will decrease the possibility of anyone viewing confidential information. No other users will be able to access your account information online without your Login ID and password.

If you have further questions about our Privacy Policy, the practices of our site or your experience with our site, contact a Site Representative.

By visiting this site you are agreeing to the terms as outlined above and in the Legal section. We reserve the right to change our Privacy Policy at any time.