BMW Experiential Events

Pairing lifestyle adventures with The Ultimate Driving Machine®.

BMW Experiential Events seeks to engage owners and guests through unique interactions with the brand and its multifaceted passions including motorsport, innovation, arts & culture, golf and cutting-edge cuisine. Each event features factory trained Product Advocates who represent BMW as brand ambassadors and provide great insight for even the most discerning of clients.

December 2012's signature event was a continuation of BMW's long-term partnership with Art Basel Miami Beach. BMW displayed a quartet of Art Cars from the legendary BMW Art Car Collection comprised of works from Alexander Calder, Frank Stella, Robert Rauschenberg and Jenny Holzer. In honor of the occasion, BMW hosted an opening night reception that celebrated the rolling works of automotive art.

BMW's commitment to the arts has been at the core of the brand's corporate identity for 40 years. As Ludwig Willisch, President and CEO of BMW of North America, LLC recently said, "Our belief is that culture moves, connects and inspires people in a manner that parallels the independence we wish to offer customers with our products."

Art Cars   Racing Car
Mechanical ingenuity meets creative freedom in these three displayed Art Cars.
Visitors took in the "Truisms" on Jenny Holzer's BMW V12 LMR race car in the Art Basel lounge.
Celebration   VIP
BMW guests enjoyed the opening night Art Car reception at the Miami Beach Botanical Garden.
The complimentary BMW VIP Car Service featured the new 7 Series and 6 Series Gran Coupe.