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WHAT MAKES
A BMW A BMW?

See how everything comes together.

1 DESIGN
Featuring signature elements, every BMW makes a striking first impression with elegant curves and a distinct shape. But they’re also designed to be as functional as they are beautiful. For instance, the trademark kidney grille was conceived to reduce drag.
DESIGN
KIDNEY
GRILLE
SINCE 1933
2 ENGINEERING
At the heart of every BMW is advanced engineering that ensures maximum power and performance. Every model boasts near-perfect 50/50 weight balance—resulting in its renowned road-hugging agility.
ENGINEERING
50/50
WEIGHT
BALANCE
3INNOVATIONS
Always innovative, BMW has pioneered technology that creates exhilarating and efficient driving experiences. And Valvetronic technology does just that: it enables engines to breathe more easily, which increases fuel economy and performance.
INNOVATIONS
MAX
POWER
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PERFORMANCE
DRIVING SCHOOL

Master the road at BMW Performance Driving School in Spartanburg, SC and Thermal, CA.With a wide variety of courses ranging from Teen School to M School, you’ll learn to hone in on specific driving skills that let you unleash the highest level of performance.

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BMW MOTORSPORT

Racing is in BMW's DNA. For more than four decades, the BMW Motorsport teams have set the performance bar high, winning numerous titles on the global stage.

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EUROPEAN DELIVERY

Drive your BMW for the first time on the roads that inspired its design and performance. European Delivery allows you to meet your BMW at the renowned BMW Welt in Munich, enjoy exclusive tours of the facilities and conquer the famed Autobahn, all before sending your vehicle back home.

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BMW CLUBS

BMW enthusiasts are some of the most passionate people in the automotive world. And there's something for everyone: whether it's joining car clubs across the country or attending well-known meet-ups, like Bimmerfest or BMW CCA's Oktoberfest.

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